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Snapchat’s Geofilters are usually used to highlight one's location. We partnered with The Brooklyn Anti-Gentrification Network to create Geofilters that highlight the locations that Snapchat users would have been years ago, if it wasn’t for gentrification.
Ultimately, these filters educate users about the problem of gentrification, and direct them to the website: BanGentrification.Org to learn more on the issue. They also gave a voice to businesses priced out of neighborhoods such as Williamsburg, Soho, and Long Island City. And highlighted the contradictions of luxury buildings and companies like Apple or Vice that claim to be cultured, yet are destroying the culture of local neighborhoods.
BAGEL STORE- Home of the rainbow bagel. The landlord priced them out after 11 years.
PEARL PAINT - The flagship location of an iconic art supplies company from 1960 - 2014
5 POINTS - The worlds premier graffiti mecca from 2002 - 2014
DEATH BY AUDIO - A recording studio, art / music venue, and a pedal factory. 2002-2014
GLASSLANDS - DIY music venue from 2006 - 2014