Johnnie Walker was a 200 year old brand most associated with older men and crackling fireplaces. We challenged this, adding an inventive and daring twist to the classic drink. Through this vibrant and visceral campaign we created a brand born of color, alive and impatient. A brand that challenges preconceptions about scotch and disrupts the senses. 
Johnnie Walker high rye whisky
Then, we introduced a new taste to the portfolio: Johnnie Walker High Rye Blended Scotch Whisky, creating a world that felt western, smoky, and entirely its own. And of course, we brought the fun to social...
